I heard about it on Here & Now today - they were talking to a professor that teaches marketing/advertiser. They both agreed that Bud did it again. Damn it, Susan. This made me cry like a baby!
I found this about the actor who was in the commercial: http://www.click2houston.com/news/Houston-actor-starred-in-Super-Bowl-commercial/-/1735978/18405944/-/view/print/-/3emw09/-/index.html
Aw shoot. Tears again! That was my favorite commercial of the night!